SMARTWEB SEPTEMBER 24, 2013, Bucharest, Romania

A conference for east-european web designers and developers, bringing you an exquisite lineup of speakers.

Conference Schedule

  • 08:00 - 08:45 Welcome Coffee & Registration
    Be sure to arrive early and grab your favourite seat!
  • 09:00 - 11:00 SESSION 1
    Carl Smith

    Ambient Accountability - The Jellyfish Work Model

    "A jellyfish is simple. It’s a transparent system designed to get things done. So is this work model."
    Now imagine the Jellyfish Model of work. A distributed team temporarily connected by a common vision: a group of people who are accountable to each other to get things done. They create their own system, refine their roles, and transform the human landscape by counting on the fact that the whole world is watching. Using practical application and real-world examples, Carl reveals the potential of this revolutionary model and uncovers how it has the ability to change the face of work—and the world—as we know it.
    Peter Gasston

    Introducing Web Components

    It's no overstatement to say that Web Components are set to revolutionise the way we create web pages. Web Components is a suite of technologies including templates, custom elements and Shadow DOM, which are aimed at creating reusable content modules which can be shared across multiple pages without interfering with other code. In this talk Peter will take a walk through each of the modules and show how quite simple HTML, CSS and JS are combined to create the future of web development.
  • 11:00 - 11:30 Coffee Break
  • 11:30 - 13:15 SESSION 2
    Radu Chelariu

    UXcommerce - The Devil's Eye Is In The Details

    Money makes the world go round and online money certainly makes the web go round. The global ecommerce ecosystem is ever increasing with more and more companies understanding that the web is not some secondary market, but slowly becoming THE marketplace. We, as designers, are the first and last bastion in the wake of a global ecommerce boom and the responsibility for a usable, beautiful and accessible web marketplace is ours and ours alone.
    Dan Rubin

    Hands-on Prototyping with HTML & CSS

    Usability testing and design are often separate processes — but it doesn't have to be that way, and it doesn't need to be difficult or time-consuming, either.
    Presented as a case study review, Dan explores examples from a real life project, explaining the method of testing and prototyping used, and showing the value of making adjustments to a design during testing, exposing changes in behaviour that could not have been otherwise observed.
  • 13:15 - 14:15 Lunch
    Five stars buffet served to all attendees.
  • 14:15 - 16:00 SESSION 3
    Jonathan Snook

    Your CSS is a mess!

    CSS is easy? CSS is messy! And as a project grows, it only gets messier. You find yourself throwing !important at everything or fighting with long selectors just to get a style to overrule another. This session looks at a few quick tips to help bring things under control.
    Bruce Lawson

    How to destroy the web

    The future of the Web is a dangerous Babylon: people talking to each other to do business, organise revolutions, express their feelings, meet their friends, transcend their disabilities and economically empower themselves. Obviously, this must be stopped. Bruce will show you his top tips and tricks that you can use to destroy the web.
  • 16:00 - 16:30 Coffee Break
  • 16:30 - 18:15 SESSION 4
    Vasilis Dimos

    The responsive mindset

    While responsive design is all the rage in recent months and has drawn lots of attention to it, the responsive mindset - or from the users perspective, the responsive experience - covers much more then viewports and fluid grids. It covers everything from information architecture to device capabilities, from representation to execution. In this talk I am trying to frame the responsive mindset in a whole, as it has developed inside our company and the way we are trying to solve it.
    Vitaly Friedman

    Responsive Web Design - Clever Tips and Techniques

    Responsive Web design challenges us to adapt a new mindset to our design processes and the techniques we are using in design and code. This talk provides an overview of various practical techniques, tips and clever tricks that you might want to be aware of when working on a new responsive design project.
  • 20:30 After-party
    Have a beer (or more) with speakers and attendees after the conference. Location to be announced.

Partners & Supporters Helping us to make this event possible.


  • Site5


  • UPC
  • Sourcebits
  • Designmodo


  • IconFinder


  • Smashing Magazine
  • QCat
  • Opera Software

Media Partners

  • Romanian Startups
  • InspiredMag
Become a partner